Building Your Professional Social Media Profile
According to a 2018 CareerBuilder survey, 70 % of employers use social media to screen candidates during the hiring process, and about 43 percent of employers use social media to check on current employees.
Whether you are looking for a new job, or want to grow in your current career, social media can play a useful part in your professional life.
Here are 10 top tips to build your professional social media profile and make the most of your time on social media.
1. Treat your profile like a resume
Social media profiles should be professional and highlight your experiences, skills and accomplishments. You control your online image, so showcase things you are proud of – link to a recent blog post or any positive press coverage. Consider the dos and don’ts of resume writing.
2. Keep your profiles up to date
If you have learnt new skills, taken on extra responsibilities, or achieved something worth celebrating, share it with your networks. Always keep your profiles up to date, don’t just update them when you are looking for a new job – if you change your job title or bio on one profile, update your other profiles – maintain a consistent professional online image
3. Remain active
Keep your profiles active and engage with others in your communities. Like, share and comment on other people’s posts. Offer help if you can. Share interesting or useful content with people in your network.
4. Remain relevant
Keep an eye on what’s trending, use appropriate #hashtags (particularly on Twitter and LinkedIn), share recent news and add your own insights.
5. Interact with others in your industry
Look for Twitter, Facebook or LinkedIn chats in your industry and join in – this is a great way to share your knowledge, gain followers and grow your network. Check out ‘Who to follow’ suggestions and follow others who are active in your industry.
6. Spend extra time on LinkedIn
LinkedIn’s strapline is:
“Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.”
It is the professional social media network, so it is worth spending time doing LinkedIn right. Your profile should mention all of your work experience. Be sure to emphasize your skills, including soft skills, especially if you are looking to move in to a new area. Connect to Groups that are relevant to your industry or the industry you want to enter. Post positively and comment on other posts in a way that shows you to be professional, knowledgeable and helpful.
7. Use other social media sites relevant to you
Twitter, LinkedIn, and Facebook are the most popular websites that are used professionally, but also consider other social media sites like YouTube, Instagram, Quora, Github, About.me , and build your presence on them. You never know where you’ll make a new connection or find your dream job!
8. Make real connections
While it is great to chat and share online, face-to-face personal connections matter more. Social media can help start real-world relationships and connections. Look for networking opportunities with people in your industry. Sites like https://www.meetup.com/ can be useful for finding local industry events
9. Search for yourself
Search for yourself online and check what you find. Is the information up to date, professional and relevant to your current job or industry? Update as required to maintain a professional online identity.
10. Monitor your privacy settings
Sites such as Facebook often change their privacy policies, so make sure that your photos and posts are only shared with people you choose. When you use social media for professional purposes (e.g. LinkedIn and Twitter), these profiles should be open and accessible for potential employers to read.
How can Qubiti help?
In today’s connected world of work, it is important to keep your social media professional – and up to date. Qubiti is building a unique market place for jobseekers – including an embedded reputation system.
Once you register with Qubiti, you just need to answer a few questions about your experience, personality, skills and education and Qubiti will create an identity profile that will match you with perfect job opportunities.
Your Qubiti profile is 100% private and only will be seen by employers that match with you.
Qubiti is coming soon to the USA. Register with Qubiti today and be notified when the app is available.